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Fujifilm Instax Mini instant cameras such as the popular Mini 12 are typically point-and-shoot beginner-level fun – everything is in auto,...

Fujifilm's new flagship Instax Mini 99 instant camera boasts 'first-of-a-kind' creative color effects and more

Fujifilm Instax Mini instant cameras such as the popular Mini 12 are typically point-and-shoot beginner-level fun – everything is in auto, even the flash. That's changed in the new flagship model, the Instax Mini 99, which offers more creative control than ever. 

It takes design cues from the Instax Square 40, but as its name suggests the Mini 99 uses the smaller Instax Mini film, plus it features a host of creative controls that you can manually apply to your instant prints, such as color effects and a vignette.

Fujifilm labels the Instax Mini 99 as a flagship model, and at £174.99 (US and Australia pricing TBC) it ain't cheap – most Instax Mini models, like the Mini 12, are around half that price. However, the Mini 99's 'first-of-a-kind' creative effects utilize advancements in instant photography technology to create what could be one of the best instant cameras ever. 

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Fujifilm Instax Mini 99 on marble table with mini photo leather album and case

(Image credit: Fujifilm)
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Fujifilm Instax Mini 99 on a marble table

(Image credit: Fujifilm)
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Fujifilm Instax Mini 99 on a marble table with mini prints

(Image credit: Fujifilm)

If you take a look at the Instax Mini 99 photos below, you can see various dials on the top of the camera – these are manual controls for exposure and new creative color effects. A camera like the Mini 12 has a photo button and that's about it, but the Mini 99 allows you to manually adjust exposure to suit the brightness levels of the scene, while the new color effect mode offers six different looks.

Fujifilm says the color effect feature is "Driven by LED lights within the camera, the feature exposes the chosen colour onto the Instax Mini instant film, for a one-time-only unique photo." You can choose between Faded Green, Warm Tone, Light Blue, Soft Magenta, Sepia and Light Leak effects. 

That's not all. A switch on the front of the lens can add a vignette effect that darkens the edges of your print to make the central subject stand out more, plus there's a focus distance limiter; macro (0.3-0.6m), close subjects (0.6-3m) and far-away subjects (3m to infinity).

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Fujifilm Instax Mini 99 on white background

(Image credit: Fujifilm)
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Fujifilm Instax Mini 99 on white background

(Image credit: Fujifilm)
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Fujifilm Instax Mini 99 on white background

(Image credit: Fujifilm)
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Fujifilm Instax Mini 99 on white background

(Image credit: Fujifilm)
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Fujifilm Instax Mini 99 on white background

(Image credit: Fujifilm)

On the camera's rear is a simple shot count monitor, plus a flash mode and a direct control for a self timer mode (handy for selfies especially as the Mini 99 comes with a useful grip that doubles up as a tripod mount for hands free shooting). The button labeled 'Mode' is a shooting mode control with options including double exposure to combine two photos onto a single print, plus scene modes that change the length of shutter speed depending on your subject – for example, sports mode freezes the action. 

The Instax branding on the camera dons the words 'Image Control'. Indeed, the Mini 99 has plenty to sink your teeth into – a healthy mix for users of all skills levels; from quick color effects to manual exposure and focus control. Who knows, this could be the instant camera that keeps calling you back for more, where other simpler offerings before it have gathered dust once the first pack of film is used up. 

We currently have our hands-on the Instax Mini 99 and will be sharing our review of the camera after seeing what the latest flagship model is like to use. It's not quite the Polaroid I-2 but the early signs are good – there's more depth to the Mini 99 than its low-cost siblings.

Alongside the Instax Mini 99, which is available from April 4, Fujifilm has launched two accessories plus a new Instax Mini 'Photo Slide' film, which costs £8.99 for a pack of 10 prints. There's a black camera case purpose built for the Mini 99 that costs £21.99, and a black photo album that holds Instax Mini prints and costs £11.99.

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