After almost six months of working quietly, Nothing will finally unveil its first product to the world in the near future. The startup-up confirmed that Flipkart will be the eCommerce partner for the upcoming Nothing Ear 1 true wireless earbuds in India.
Nothing is a smart devices tech company that was founded by Carl Pei, the ex-co-founder of OnePlus. It aims to “remove the barriers between people and technology to create a seamless digital future” with products that “feel like nothing”. In May, it was revealed that its first product globally will be a pair of earbuds, simply called the Ear 1.
Just days after announcing a partnership with Selfridges in the UK, today Nothing confirmed that the Ear 1 will be sold in India via Flipkart. The development also confirms that they will indeed be a pair of true wireless earbuds. The buds are already listed on the eCommerce site as coming soon, but additional details remain scarce. Fast doorstep delivery and no-cost EMI offers will be available too.
The Nothing Ear 1 will release in India alongside the global launch, which is a rare feat. It’s unclear whether Flipkart will remain as the sales channel for all upcoming products or only for the first one.
For the upcoming launch of @nothing ear (1), we are excited to partner with Flipkart as we mark Nothing’s entry in India #ear1 #SoundOfChange #nothing #buildingnothing pic.twitter.com/5ANvhZ4BObJune 25, 2021
“India is one of the fastest-growing audio devices markets in the world and is expanding rapidly on the back of the work from home culture and customers seeking high-performance devices to suit their evolving needs. In this endeavour, Flipkart is at the forefront of meeting the needs of Indian customers and delivering best-in-class technology across the country and we are happy to be Nothing’s partner of choice for their India foray and introduce Nothing Ear 1 this summer,” said Rakesh Krishnan, Senior Director, Electronics at Flipkart.
The Nothing Ear 1 were initially supposed to unveiled in June, but a delay was announced recently to finalise some aspects of the product. A specific date was not mentioned but the company remains hopeful of the “later this Summer” timeline.
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