Amazon's huge Prime Big Deal Days sale is live — I've found the 50+ best deals on TVs, appliances, Apple devices, and more

Amazon Prime Big Deal Days 2026

Assorted tech products on a TechRadar branded backdrop with Prime Big Deal Days text overlay — (Image credit: Future)

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1. Tech
2. TVs
3. Appliances
4. Amazon devices
5. Freebies

Amazon's massive Prime Big Deal Days sale is finally live today, with thousands of excellent deals available on everything from the latest Apple tech to home appliances. Officially running from today until tomorrow at midnight, this sale is a second Amazon Prime Day in all but name - and, unofficially, a kind of early Black Friday sale, too.

• Check out Amazon's Prime Big Deal Days sale in full

I'm rounding up all of today's best Amazon deals into one neat page right here, leveraging not only my experience as a seasoned deals hunter, but also the wider team of experts here at TechRadar. We've covered Amazon Prime Day for years, so you're in the right place if you want recommendations on quality tech.

Speaking of which, today's discounts include the latest Apple MacBooks, Dyson cordless vacuums, and LG OLED TVs, to name just a few products. Where applicable, I've tried to base recommendations on record-low prices and our expert product reviews at TechRadar, although expect our list to grow as we spot more bargains.

One more thing before you jump in with today's deals at Amazon. As with the previous Amazon Prime Day sale back in the Summer, many of the deals on our list may be exclusive to Amazon Prime members only.

If you're not a member, don't fret. You can simply get a 30-day Amazon Prime free trial to cover you for the sale. That membership will also entitle you to a number of excellent freebies - which I've included in a separate section at the bottom of the page.

Amazon Prime: 30-day free trial
If you've never signed up before, you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery, and access to other services such as Prime Video, Prime Music, Prime Gaming and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.View Deal

Amazon Prime Big Deal Days - Tech

Looking for something a little different? Amazon currently has the excellent Nothing Phone (4a) Pro listed at its lowest price yet. Awarded an almost perfect score in our review, we think the Phone (4a) Pro is a great mid-range option for most people. Not only do you get a fantastic 144Hz AMOLED display, but the Snapdragon 7 Gen 4 chipset also provides great bang for the buck. Of course, the main selling point is the device's stunning modern (and unique) design. View Deal

Watch Series 12 GPS, 42mm: was $399 now $389.99
Amazon has a rare $50 discount on the all-new Apple Watch Series 12, bringing the price down to a record-low $349.99. The Apple Watch 12 features new Apple silicon and health sensors, which offer advanced heart rate, workout, and sleep tracking. Keep in mind this discount only applies to the model with the Light Gold Aluminum Case with Sand Sport Band,View Deal

Watch SE 3 GPS, 40mm: was $249.00 now $199
Amazon has a $50 discount on the new Apple Watch SE 3, making it an excellent bargain. The Apple Watch SE 2 currently holds the position as the best budget smartwatch, but the SE 3 more than matches it – and it's a smarter buy while it's on sale this week at Amazon.View Deal

WH-1000XM6 wireless headphones: was $459.99 now $378.00
The sensational Sony WH-1000XM6 are down to a record-low price for Amazon Prime Day, and I couldn't recommend them highly enough. With beautiful all-round sound, outstanding ANC, and a foldable design, they're the best all-rounders on the market in my opinion.View Deal

AirPods Pro 3: was $249 now $179.00
Apple's premium buds feature improved Active Noise Cancellation, outstanding audio, a comfortable in-ear design, and new features such as live translation and heart-rate tracking. These do-it-all buds deliver true flagship audio, and the noise-canceling quality is outstanding. Today's deal is the best price you can find on Apple's newest AirPods.View Deal

MacBook Air 13 (M5, 512GB): was $1299 now $1099.99
With an impressive $150 discount, this early Prime Day deal addresses our main complaint about the M5 Air: it's pricier than the previous model. Now, you're getting the latest chipset, 16GB of RAM, and a bigger 512GB SSD for much less, with a price that arguably challenges even the budget MacBook Neo when it comes to outright value.View Deal

Amazon Prime Big Deal Days - TVs

65-inch Fire TV Omni Mini-LED 4K TV: was $1089.99 now $799.99
This Prime Day deal takes the 65-inch Amazon Ember Omni Mini-LED TV down to a record-low price of $879.97. This TV delivers solid brightness and contrast, along with bold colors, and a ready-to-use, out-of-the-box sports mode that lets you watch sports with minimal setup. It also offers a robust selection of gaming features, including 4K, 144Hz, VRR, ALLM, and Dolby Vision support.View Deal

4-Series 55-inch 4K Fire TV: was $459.99 now $279.95
This brand-new version of the Amazon 55-inch Fire TV 4-Series is on sale for its lowest price yet. The mid-sized 4K display supports HDR10, delivering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, and there's voice control via Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.View Deal

40-inch 2-Series HD Fire TV: was $249.99 now $179.99
If you're looking for a cheap set for an extra bedroom, Amazon's best-selling 40-inch 2-Series HD smart TV is $179.99. While the Amazon 2-Series TV lacks 4K resolution, it offers smart capabilities through the Fire TV experience and Amazon Alexa, providing hands-free control.View Deal

50-inch F50 Series HD 4K Smart Fire TV: was $299.99 now $159.99
If you're looking for a budget TV, this 50-inch Insignia display is an incredible deal at just $159.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire TV operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.View Deal

50-inch E6SR Series Hi-QLED 4K Roku TV: was $349.99 now $249.99
This is the first discount we've seen for Hisense's 2026 E6SR QLED Roku TV. The Hisense set features stunning brightness, gorgeous colors, rich contrast, and great gaming features, making this an all-around winner.View Deal

55-inch Select Series 4K QLED Smart TV: was $499.99 now $349
Amazon has Roku's best-selling 55-inch 4K QLED smart TV for $378. For that price, you get an impressive picture thanks to its 4K resolution and QLED display, plus an enhanced voice remote and Roku's excellent smart TV interface.View Deal

55-inch S90H OLED TV: was $1997.99 now $1297.99
The S90H is Samsung's mid-range OLED TV in its 2026 lineup. It supports 165Hz and features advanced AI upscaling, but it uses a slightly lower-end WRGB OLED panel. During our hands-on testing, we praised this model's anti-glare technology and overall picture quality. If you're looking for a strong alternative to the LG C6, this is a solid competitor. View Deal

65-inch C6 OLED TV: was $2699.99 now $1499.99
The LG C6 is the successor to our best-rated TV, LG's C5 OLED, and the 65-inch model is on sale for $1,599.99, thanks to a whopping $1,100 discount. The 2026 OLED TV delivers more accurate, brighter colors than the C5 with powerful contrast thanks to its new Alpha 11 AI processor. The C6 also includes impressive gaming features and LG's intuitive smart TV platform.View Deal

65-inch U7 Mini-LED QLED TV: was $1499.99 now $827.99
This Hisense U7 Series delivers top TV tech for the money in a reasonably sized display, including a bright, vibrant QLED panel with excellent contrast and a high 165Hz refresh rate for smooth images. It will excel as a TV for watching sports, streaming all your favorite shows and movies, and playing the latest games.View Deal

75-inch Omni QLED 4K Fire TV: was $1199.99 now $989.99
The latest Amazon Omni QLED is a brilliant budget TV that delivers solid picture quality and strong gaming features, including 4K 60Hz, Dolby Vision, and HDR10+, at an affordable price. This early Prime Day discount brings the 75-inch model to $989.99, which is an incredible price for a QLED display of this size.View Deal

65-inch QM6K Series Mini LED QLED TV: was $799.99 now $664.79
Here is an Amazon exclusive deal on a massive display. You can get TCL's 85-inch QM6K Series for $1,056.68, which is an incredible price for a TV of this size. A truly great budget mini-LED TV, the TCL QM6K delivers vibrant picture quality and solid gaming features for a price that won't break the bank.View Deal

Amazon Prime Big Deal Days - Appliances

I want to replace my current air fryer with this Ninja Crispi model, thanks to its glass container. It comes with two removable glass containers and lids, so it’s great for meal prep. The larger one is 3.8L, providing enough space to feed up to six people while also allowing simultaneous cooking of a whole 1.2kg chicken and vegetables. This early Prime Day deal is $20 shy of the record-low price we saw during Black Friday.View Deal

V8 Cordless Vacuum: was $389.99 now $269.99
The Dyson V8 is plenty powerful, packing more attachments than the standard model to help you achieve the deep clean of your dreams. It can conveniently transform into a handheld vacuum and offers up to 40 minutes of run time. Today's early Prime Day deal is the lowest price we've ever seen.View Deal

Blast Max Portable Blender: was $99.99 now $69.95
The Ninja Blast Max was already on my Prime Day wish list, and Amazon's early sale already has an impressive $30 discount on the portable blender. The large 530ml container features a leakproof lid and a detachable base so you can blend, twist, and take your smoothie on the go. The Blast can blend ice and frozen fruit, as well as liquids and powders, so you're covered for all kinds of smoothies and shakes.View Deal

Duo Plus 7-in-1 Electric Pressure Cooker: was $109.99 now $64.99
An Instant Pot pressure cooker is a great addition to any kitchen thanks to its superb versatility, and it's also a popular Prime Day purchase. Our Instant Pot Duo Plus review praised this model's intuitive controls and affordability.View Deal

Vortex Plus 6-in-1 Air Fryer: was $149.99 now $69.99
For less than half price, you're getting an air fryer that's dependable as well as affordable. Right now, it's much better value than it was even during last year's Prime Day and Black Friday events, and I'm confident you'll be getting your money's worth. View Deal

XL Air Fryer: was $129.99 now $89.98
An air fryer allows you to enjoy your favorite fried foods with less oil, and this Ninja XL model is perfect for families. The 5.5-quart capacity drawer is enough to make meals for the whole family, and preset functions make air frying, roasting, reheating, and dehydrating easy.View Deal

K-Duo Hot and Iced Coffee Maker: was $219.99 now $149.99
There's $70 off this smart hot-and-cold Keurig coffee maker right now. It automatically adjusts its brew temperature when you make iced coffee for a mellower flavor and to avoid diluting your drink with melted ice - a perfect appliance addition this summer.View Deal

Amazon Prime Big Deal Days - devices

Smart Plug: was $24.99 now $12.98
Even if you don't have a house full of smart devices, this handy little gadget from Amazon can add smart capabilities to attached tech such as timers, schedules and voice controls. It also works great with other Alexa devices, such as the Echo Dot or Echo Show. Now almost 50% off and back to its lowest-ever price, it's a super useful and cheap addition to your basket.View Deal

Fire TV Stick HD: was $39.99 now $15.99
You can get Amazon's standard Fire TV Stick for just $15.99 — a new record-low price. In our Fire TV Stick review, we found the original version was a cheap way to add essential smart features to your TV, including access to streaming apps in HD, Alexa voice controls, and the ability to control other smart home devices.View Deal

Fire TV Stick 4K Select: was $49.99 now $17.99
Amazon's newest 4K streaming stick is down to its lowest-ever price ahead of Prime Day. Since it's only a few bucks more than the cheaper HD version, you might as well pay for the upgrade and get higher-resolution streaming—as long as you have a 4K TV. It lacks a few premium features found in the more expensive Plus and Max models, such as improved Wi-Fi and Dolby Atmos, but that is more than enough for everyday use.View Deal

Amazon's new Fire TV Stick 4K Plus streams shows and movies on your TV in ultra-high definition 4K resolution. This updated version now supports Dolby Vision, Wi-Fi 6, and includes 2GB of RAM. This early Amazon deal slashes the price by 46% on the powerful streaming device.View Deal

If you're looking for a robust smart speaker, Amazon has a whopping 50% discount on the Echo Dot. Amazon's best-selling smart speaker offers an improved audio experience, plus a new temperature sensor and all the handy features from Alexa, like playing music, answering questions, and checking the weather, completely hands-free.View Deal

Amazon's Echo Spot is a solid smart alarm clock that pairs a 2.83-inch touchscreen with a 1.73-inch front-firing speaker. With Alexa built in, you can ask the assistant for the weather, play music, or, of course, set alarms. This early Prime Day deal brings the price down to $54.99.View Deal

Whether you want advanced features like Lossless High-Definition audio and Automatic Room Adaptation, or you just want a more premium-looking speaker with faster Alexa responses, the Echo Dot Max is a great choice, especially at 33% off.View Deal

Amazon's larger smart display just got its biggest discount yet ahead of Prime Day. The Echo Show 11 boasts a vibrant 11-inch full HD screen and spatial audio support for room-filling sound when listening to music or watching videos. With Alexa+ support, too, you get access to all of its advanced AI features, and an easy way to connect and control other smart devices around you home.View Deal

Fire HD 8 tablet Kids: was $169.99 now $94.99
If your children are old enough to handle something a bit more capable in tech, this Amazon Fire HD 8 Kids tablet is a solid upgrade. It has all the parental controls, safety features, and protective measures, and an impressive 13-hour battery life. Today's early Prime Day deal is a record-low price.View Deal

For a limited time, Amazon is offering its best-selling Fire HD 8 tablet for $79.99, which is another record-low price. While it's not the most powerful tablet on the market, the Fire HD 8 has what you need for essentials like web browsing, email, video, and light gaming. Battery life is impressive, lasting up to 13 hours, making it ideal for on-the-go use or relaxing on the couch. View Deal

Fire HD 10: was $154.99 now $72.99
Amazon's budget tablet offers a large 10.1-inch Full HD screen, 13 hours of battery life, a 5MP front-facing camera, and genuinely useful AI-based tools to simplify life. This tablet suits most users who want an everyday device at a reasonable price. Today's early Prime Day deal is the lowest price we've ever seen, thanks to an impressive 53% discount.View Deal

Video Doorbell 2K+: was $69.99 now $35.99
Another top deal from Amazon's early Prime Day sale is the all-new Blink Video Doorbell for only $35.99. The Blink doorbell alerts you when it detects motion and features infrared night vision, two-way audio, a two-year battery life, and an expanded field of view.View Deal

Mini 2K+: was $39.99 now $15.99
Don’t underestimate its size (and price point, for that matter), because this tiny security camera boasts a high-res 2K camera and a spotlight for nighttime visibility. Thanks to Amazon's early Prime Day sale, you can get the latest version for under $20.View Deal

We consider the Outdoor 4 the best outdoor security camera, so we're thrilled that it's available at a massive 65% discount. It's wire-free and satisfyingly simple to set up, with a battery life of up to 2 years. It features a user-friendly app that lets you make the most of 1080p HD video and two-way audio, with additional features available with a Blink subscription.View Deal

Floodlight Cam Wired Plus: was $179.99 now $89.99
The Ring Floodlight Camera Wired Plus is 50% off at Amazon, bringing the price down to a record-low $89.99. The motion-activated HD camera features two-way talk, customizable motion zones, and notifies your smartphone, tablet, or laptop when motion is detected.View Deal

Wired Video Doorbell: was $79.99 now $39.99
If you have doorbell wiring, this is an excellent deal on Ring's cheapest doorbell, knocking 50% off the list price. For that amount, you get 2K retinal video with up to 6x enhanced zoom, live view, and two-way talk.View Deal

Battery Doorbell Plus: was $179.99 now $89.99
The Ring Battery Video Doorbell Plus offers higher resolution than the standard model, plus color night vision, and it's down to a record-low price of $89.99 in this Prime Day deal, so why not upgrade and treat your home to enhanced security?View Deal

Indoor Cam Plus: was $59.99 now $29.99
Amazon's early Prime Day sale offers a massive 50% discount on the already affordable Ring Indoor Cam. This plug-in security camera works with Alexa and offers motion detection and real-time notifications, so you can stay up to date on what's happening.View Deal

There's 50% off the all-new Ring Outdoor Cam 2K, so you can enjoy a wide field of view in Retinal 2K Video for under $50. This plug-in security camera works with Alexa and offers motion detection and real-time notifications, so you can stay up to date on what's happening.View Deal

Amazon Prime Big Deal Days - Freebies

If you're a Prime member, you're automatically entitled to a free Grubhub+ membership. That's a saving of $120 per year on memberships, and if Amazon's marketing is to be believed, an average saving of $300 for most people on deliveries and such. Alongside free delivery and access to exclusive promotions, Prime members can also get $20 off their first order over $30 with the code DEALS20.View Deal

Amazon Music Unlimited: free 4-month trial
Get access to high-quality audio streaming and 100 million songs completely free for three months with this limited-time offer. Ad-free streaming, unlimited skips, curated playlists, and Alexa device support make this a great way to get music streaming ahead of Prime Day this year. Note that this promotion is available for new subscribers only.

In the UK: free 4-month trial at Amazon UKView Deal

Audible membership: free for three months at Audible
Audible is Amazon's premier storefront for audiobooks, with a vast library of over 1 million titles. Right now, as part of an early Amazon Prime Day promotion, Prime members can get a full three months of membership on the house! Normally costing $8.99 / £5.99, the standard membership includes unlimited access to the non-Plus library and one free book token per month.

In the UK: free for three months at Audible UKView Deal

Amazon Kindle Unlimited: free for three months
Save $30 / £24 and get yourself unlimited access to over a million books, magazines, and audiobooks for three months with this exclusive deal for Prime members ahead of Amazon Prime Day. Read and download books onto any Kindle, iOS, Android, PC or Mac and enjoy offline reading anywhere with this rare extended free trial.

In the UK: free for three months at Amazon UKView Deal

Amazon Prime Visa: get a $150 gift card on approval
Amazon's been offering its Prime Visa for a few years now, but the retailer is currently offering a particularly good introductory tie-in deal for Prime Day. Right now, if you're approved, you'll get a very handy $150 gift card to spend over Prime Day (or, on anything at Amazon for that matter). If you tend to order a lot on Amazon, this could be worth picking up regardless since you'll get 5% back on all purchases if you're a Prime member, as well as other excellent additional perks.View Deal

Welcome to Prime Day... I mean Big Deal Days!

Assorted tech products on blue background with Amazon Prime Day text overlay — (Image credit: Future)

Don't call it Amazon Prime Day, folks - this is Prime Big Deal Days sale! In any case, welcome to our coverage of the brand's second annual mega-sale, which will be running from today until tomorrow at midnight.

Note: over the next few hours, our living list of deal recommendations will grow rapidly as we spot more bargains. Don't hesitate to keep checking in - particularly down here at the bottom of the page, where we'll be posting live updates.

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Amazon's huge Prime Big Deal Days sale is live — I've found the 50+ best deals on TVs, appliances, Apple devices, and more